Flexible Working
Training & Development Opportunities
Health & Wellbeing Incentives

Senior Sponsorships Executive

Vacancy Salary £Competitive + Bonus + Benefits
Vacancy Location London
Division
Closing Date 02/12/2022 23:59

This is a Permanent, Full Time vacancy that will close in {x} days at {xx:xx} BST.

Overall Job Purpose

The Senior Sponsorships Executive will manage the planning, activation and delivery of Vitality’s portfolio of Run sponsorships and Brand Ambassadors to drive brand awareness, member engagement and customer acquisition.

Accountabilities

  • Deep understanding of sponsorship assets and how they can be leveraged.  Demonstrate a solid strategic and executional understanding of activating our portfolio of Run sponsorship assets at the elite and grassroots levels.  In addition, plan and deliver for activity across Run sponsorship properties and our elite Ambassadors, in a cohesive, integrated and measured way
  • Proven ability to build relationships with key Rights Holders and Ambassadors.  Develop and manage close working relationships with our sponsorship partners and Ambassadors to ensure expectations and deliverables are achieved
  • Create activation plans that meet our strategic objectives of building brand awareness, increasing member engagement and driving new customer acquisition
  • Deliver, execute and integrate activation programs
  • Responsible for integrating and pulling in resource from our sponsorship agency as well as 3rd parties as and when needed
  • Work with our sponsorship agency and with key Rights Holders to measure ROI of sponsorship activation plans
  • Proactively think ahead to seek solutions and opportunities to issues that may be less than obvious to current thinking
  • Work closely with internal marketing teams to deliver campaigns in multiple marketing disciplines, including traditional, digital, social media, PR, experimental and sponsorship rights management
  • Work effectively with the wider team to ensure that all work streams are on time and on budget
  • Work closely with Head of Sponsorship to maximize all relevant sponsorship opportunities
  • Lead internal marketing teams to develop activation programs leveraging sponsorship assets
  • Be a key motivator for all team members – inspire them in all things that you undertake

Qualifications

  • University level education.  Bachelor’s degree.
  • Marketing Management qualifications

Experience

  • 2-3 years’ experience in sports sponsorship and activation, ideally in Run or mass participation events
  • A solid understanding of managing multiple partners in marcomms activity.
  • Excellent knowledge of integrated marketing disciplines
  • Understanding of brand growth strategies, i.e., acquisition and engagement/retention.
  • Experience at a sports property rights holder, sponsorship agency and/or brand-side experience preferred
  • A demonstrated ability to generate and deliver sponsorship activation programs from a wide range of sponsorship assets, including both traditional and digital media content
  • Possess knowledge of strategic marketing and the management of sponsor accounts
  • Ability to develop creative solutions and strong activation programs
  • Experience of managing multiple campaigns to strict deadlines
  • Experience and demonstrated success in digital media
  • Knowledge of and relationships in the UK sports sponsorship industry is a plus

Skills

  • Ability to segment target markets correctly and position campaigns effectively
  • Ability to negotiate with internal marketing teams to ensure clear customer communications
  • Good at building relationships across functions, as well as with sponsor partners and agencies
  • Creative approach balanced with analytical rigour
  • Ability to multi-task and prioritise activities 

Competency

  • Managing and relationship-building
  • Creating and conceptualising
  • Interacting and presenting
  • Analysing and interpreting
  • Adapting and coping with change
  • Strong communication skills

Attributes

  • Demonstrates ‘passion’ – approaches all tasks enthusiastically
  • Flexibility, ability to manage uncertainty
  • Can do, results-oriented, energy, self-motivation, optimism
  • Strong team-orientation with individual accountability
  • Honesty, integrity

Required:  a passion for sports!

Vitality is an award-winning, dynamic and vibrant financial services provider, with a ground-breaking vision for the future, where individuals are enabled to succeed and are rewarded and recognised for their contribution to our business. We’re the UK insurer and investment provider that rewards people for positive lifestyle choices – a key element of our Shared-value model. With 1.4m UK members and more than 25m globally, we’re out to make the world a healthier, happier place. This applies as much to our people as it does to our members.

Working for Vitality, you'll experience an exciting mix of creativity and innovation, within a framework of challenging objectives and a passion for delivering the best. We think work should be fun and sociable, and we want our people to get the most out of every day. Our people are chosen for their skills, knowledge, enthusiasm and attitude but above all, their belief that anything can be achieved. Wherever possible, we will consider a variety of working options to suit your lifestyle, whether that be hybrid home/office working, flexible working and part or full time employment. It’s what we call offering shared values, because a healthy happy team is good for us, good for our members and good for you.

If you have any questions, please contact: recruitment@vitality.co.uk.

Working for Vitality, you'll experience an exciting mix of creativity and innovation, within a framework of challenging objectives and a passion for delivering the best. We think work should be fun and sociable, and we want our people to get the most out of every day. Our people are chosen for their skills, knowledge, enthusiasm and attitude but above all, their belief that anything can be achieved. Wherever possible, we will consider a variety of working options to suit your lifestyle, whether that be working from home, flexible working and part or full time employment. It’s what we call offering shared values, because a healthy happy team is good for us, good for our members and good for you.

As well as a highly competitive pay package, you’ll enjoy: Free places to Vitality sponsored run events, online fitness classes and wellbeing workshops, competitions to win tickets to top-flight sporting events, health checks and access to our full range of partners and rewards.

Flexible Working

Vitality Health Insurance

Bonus Scheme

Health & Wellbeing Incentives

Training & Development Opportunities

Reward & Recognition Schemes

At Vitality, we are committed to diversity and inclusion because it’s good for our employees, for our business, and for society. This means we treat all job applicants fairly and welcome applications from all communities and affinity groups.

If you want to find out more about our values, our people and our commitments visit our careers site here below:

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