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Marketing Executive

Salary Competitive
Location Milton Keynes
Hours Mon- Fri 08:00 - 17:00
Mergefield Title {Mergefield Value}

This is a Permanent, Full Time vacancy that will close in {x} days at {xx:xx} BST.

Role : Marketing Executive  - NAPA Light Vehicle

Company : Alliance Automotive Group

Position : Full Time

Start Date : January 2023

Location: Milton Keynes


About the NAPA Brand

Founded in the US back in 1925, NAPA had one simple goal - to serve the needs of garages and motorists with high-quality and tested car parts through a strong and reliable supply network. Fast forward to the present and NAPA is a globally dominant force, with its successful introduction to Europe in 2019, beginning with the UK.


The Role

With the support and guidance of an established NAPA team, your creativity and drive will be crucial to the growth of NAPA in the UK. Multi-channel marketing will be a day-to-day occurrence whilst managing numerous projects at any given time; a key skill you will need to succeed within this role.


The NAPA brand is constantly growing, and the candidate will be the go-to person for all NAPA marketing activity, the company’s most valuable and critical brand.


You will oversee our product marketing, ATL and BTL marketing and PR processes including, targeted digital marketing, events, launch campaigns & social media advertising. As a key sponsor of the British Touring Car team NAPA Racing UK, there are fantastic opportunities to leverage this in a marketing environment to ultimately drive brand growth across an established B2B market but also, leverage this to drive the growth of NAPA in the B2C market. 


Messaging is key, and your ability to sell the NAPA story, our expertise, and its ever-expanding product range is what makes this role exciting and unique.


In this fast-paced role, you will take on far more responsibility and autonomy than you would expect elsewhere with a fantastic opportunity to influence and be part of the company’s most critical brand.


Top Level Responsibilities


  • Executing the marketing plan including:
    • Campaign & promotions planning & delivery

Report on marketing activity and campaigns

  • Planning integrated digital marketing campaigns, owning all channels including:
    • Organic social
    • Optimise & maintain website content
    • Email marketing
    • Updating NAPA content on DAM
    • Supporting sales team with marketing materials and promotions


  • Stakeholder management
    • Keeping all stakeholders informed of all activity is a key part of this role in what is an ever-growing business, working closely with the NAPA Brand Manager
    • Liaise with product, technical, design, NAPA Racing team & NAPA Know How Content Creator to aid in the creation of engaging content
    • Taking the lead in forums for ideas / initiatives and future marketing opportunities


  • Copywriting
    • Creating engaging content that is optimised for web, print and social channels
    • Attendance & representation at events such as trade shows, garage workouts & BTCC race events



  • Minimum of 2 years’ experience in a relevant marketing role
  • Experience working with external stakeholders
  • Knowledge of digital marketing, including email marketing & social media



  • An interest or understanding of automotives (not essential)
  • Marketing degree or equivalent
  • Experience working in the automotive industry (not essential)
  • Strong presentational skills and creative flair
  • Prior experience of B2B & B2C marketing
  • Good eye for detail, accurately proofing materials

Alliance Automotive Group (AAG) is a leading distributor of light and commercial vehicle parts to the automotive aftermarket, serving over 35,000 repairers across the UK & Ireland.

AAG is owned by Genuine Parts Company (GPC), the number one parts distribution business in North America, leading to an increased level of synergies helping achieve record growth.

Eyecare Policy

With testing support.

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