Pension
Life assurance
Health screening

Senior CRM Manager

Salary Competitive
Location Hybrid or Remote
Mergefield Title {Mergefield Value}
Mergefield Title {Mergefield Value}

This is a {Advertised Permanent / Temporary}, {Advertised Full Time / Part Time} vacancy that will close in {x} days at {xx:xx} BST.

The Vacancy

About You

Are you passionate about leveraging customer insights and CRM systems to drive meaningful engagement and business growth? Do you have experience in Pardot and Salesforce? Excel at crafting strategies that improve lead conversion, enhance customer retention, and deliver exceptional experiences across the customer journey?

We are looking for a dynamic Senior CRM Manager to take ownership of our customer relationship strategies and lead nurture initiatives, working across teams to ensure a seamless customer experience from initial engagement to purchase or rental completion.

You will bring:

  • Experience That Matters: Over five years of proven experience in CRM and lead nurture programs, with hands-on expertise in Salesforce, Pardot, and data analytics tools like GA4 and Power BI.
  • Strategic Vision: A sharp, strategic thinker with strong planning skills and a track record of delivering impactful marketing initiatives.
  • Analytical Skills: Adept at interpreting data to inform decisions and enhance customer engagement.
  • Stakeholder Management: Exceptional communication skills to build relationships and collaborate at all levels.
  • Compliance Savvy: Knowledge of data protection regulations and best practices for secure CRM management.

We will give you:

Financial:

  • Competitive salary + discretionary annual bonus scheme
  • Company pension scheme
  • Life Assurance
  • Professional Subscriptions paid for

Lifestyle/Health & Wellbeing:

  • 24 days holiday (rising to 28) plus Bank Holidays.
  • 2 fully paid volunteering days per year (supported by the McCarthy Stone Foundation).
  • Health benefits such as Remote GP, 24/7 access to EAP Services (including counsellors and legal advisors) and eyecare voucher.
  • Colleagues Benefit Booklet with a range of store offers discounts and promotions.
  • Family Friendly Policies.
  • Excellent development opportunities.

 

Why Choose This Role?

This is your chance to shape the future of customer relationships in a forward-thinking organisation. Collaborate with talented teams, harness cutting-edge CRM tools like Salesforce and Pardot, and drive impactful campaigns that deliver real business results.

As CRM Manager, you will be at the heart of our efforts to create exceptional customer experiences and drive business growth. You’ll have the opportunity to innovate, lead, and make a tangible impact in an organisation that values creativity, collaboration, and results.

What You will Do:

  • Develop CRM Excellence: Design and execute customer contact strategies that align with business goals and enhance lead conversion.
  • Master CRM Tools: Manage Salesforce and Pardot, tailoring systems to business needs and maintaining clean, actionable data.
  • Leverage Data Insights: Analyse customer behaviour, refine segmentation strategies, and create targeted, personalised campaigns.
  • Automate & Engage: Build automated CRM journeys that engage leads and nurture them through the customer lifecycle.
  • Collaborate Across Teams: Partner with Marketing, Sales, IT, and external agencies to deliver cohesive and impactful campaigns.
  • Optimise Customer Journeys: Map and enhance touchpoints across the customer lifecycle for a seamless experience.
  • Drive Compliance & Security: Ensure data protection compliance and maintain secure data management practices.
  • Achieve Results: Monitor campaign performance, manage budgets, and use insights to refine strategies for optimal ROI.

Your Attributes

You will have:

  • Strong written and verbal communication skills, and a good working knowledge of Microsoft Office, particularly Excel.
  • The ability to learn procedures quickly and efficiently.
  • Excellent ability to collaborate effectively within a team.
  • Skilled in fostering positive teamwork and contributing to shared goals.
  • Proficient in building strong relationships and promoting team cohesion.
  • Time management, resilient, flexible, multi-tasking, tenacious and agile.

 

At McCarthy Stone, we celebrate diversity and promote equality and inclusion amongst our colleagues. We welcome applications from all, regardless of personal characteristics or background.

All applications will be reviewed as soon as they are received, and we hold the right to appoint before the closing date.

 

 

 

 

About Us

As the UK’s leading developer and manager of retirement communities, we provide high quality homes to exacting specifications. As of January 2025, McCarthy Stone operates over 545 developments across the UK for more than 24,200 people.

We believe in championing the role, wellbeing, and happiness of older people in society. We help our customers have a better later life, so they feel more connected, recognised, and valued than ever. In late 2020 we launched the McCarthy Stone Charitable Foundation to support local causes that help older people in need across Britain.

We are proud to have been certified as a Great Place to Work 2025 as well as making the Great Place to Work Wellbeing list!

Our Customers

24 days annual leave

Pension
plan

Life
assurance

Employee assistance helpline

Health
screening

Eyecare voucher scheme

Long service award

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Closing

in X days

{Expiry}