Salary £35,000
Location Home
{Mergefield Value}
{Mergefield Value}

Published

Not Published

Closing

in X days

This is a Permanent, Full Time vacancy that will close in {x} days at {xx:xx} BST.

Role Purpose

To support Head of Marketing with marketing of two business units under the AdvT Group

Role Responsibilities

  • Work with Head of Marketing to develop and execute B2B marketing campaigns that will deliver measurable results.
  • Deliver targeted, integrated campaigns across digital channels, including SEO, PPC, paid social, email marketing and content marketing.
  • Execute the digital marketing strategy with a strong focus on websites, analytics and multi-channel performance.
  • Use creative marketing flair to develop engaging digital content including social media assets, videos and online materials.
  • Support marketing-led events, product launches, cross-sell campaigns and partnership activations.
  • Develop and execute SEO-optimised blog posts, email newsletters and CRM-led initiatives to drive customer acquisition and retention.
  • Create and maintain marketing collateral across touchpoints to support sales and brand positioning.
  • Build and segment email and outreach lists to support automation and email marketing
  • Champion and ensure CRM data accuracy to support execution and automation.
  • Continuously analyse and optimise digital channels and refine approach based on campaign performance metrics, A/B testing and data insights (GA4, LookerStudio etc).
  • Undertake competitor research and stay current with digital trends to identify new opportunities for innovation.

Personal Profile

  • Minimum 3 years’ digital marketing experience, ideally in a B2B environment.
  • Proven success in planning and delivering impactful digital campaigns. Strong portfolio, preferably in Tech or Healthtech.
  • Proficiency in digital marketing, including SEO, PPC, email marketing and social media advertising (paid, owned and earned)
  • CRM and marketing automation experience (preferably Sugar CRM/ Sugar Market)
  • Experience coordinating marketing launches and cross-functional initiatives to generate qualified marketing pipeline and growth
  • Results-driven with a proactive, adaptable approach in fast-paced settings.
  • Confident communicator with strong stakeholder management and collaboration skills.
  • Highly organised, proactive, adaptable and calm under pressure.

 

Qualifications & Experience

Desirable

Essential

BSc Digital Marketing

Degree educated or relevant professional experience

 

 

 

 

Skills & Abilities

Desirable

Essential

Planning skills

Proficiency in digital marketing, including SEO, PPC, email marketing, and social media advertising (paid, owned and earned)

Events Management

B2B Marketing

Designing skills

CRM

smart, strategic digital execution

Marketing Automation preferably Sugar Market

 

Video Creation

Personal Attributes

Desirable

Essential

 

Able to work in a fast-paced environment

 

Good communicator & ability influence

 

Proven ability to execute multi-channel digital campaigns with commercial impact (brand awareness and qualified marketing leads)

The Company

At AdvT, we aim to empower our customers operations by streamlining complexities, automating repetitive tasks, and ultimately enhancing productivity, compliance, and engagement.

We understand that in today's rapidly evolving digital landscape, the need for efficient and innovative solutions has never been more crucial. The seismic shift towards digitalisation has reshaped every facet of our lives, influencing the way people live, work, and consume, as well as how businesses operate and engage with its stakeholders. We focus on delivering software and services tailored to simplify the challenges faced by both public and private sector organisations.

The AdvT Group spans 3 Software specialisms:

  • Business Solutions: Providing innovative financial management software solutions and services to help organisations to achieve their financial and e-Business strategies by driving transformational changes. Our AI Driven Intelligent Document Processing automation helps customer improve productivity by streamlining complexities and automating repetitive tasks. Our solutions can be hosted in both the private and public cloud and are trusted by more than 150 public, health and private organisations in the UK and Ireland.
  • Healthcare Compliance: One of the leading providers of healthcare intelligence compliance and benchmarking software to address the governance, risk and compliance needs of its healthcare customers. Its UK based tech-enabled solutions of accreditation, benchmarking and coding services play a role in transforming healthcare services, knowledge sharing and best practice to the healthcare industry globally.
  • Human Capital Management: Providing industry leading global resource planning and talent management software and services. Our solutions integrate with leading enterprise resource planning systems and are trusted by some of the largest global consultancies to deliver effective management and allocation of resources; optimise utilisation and productivity, and enable efficient cost management, financial and staff planning tasks. Our solutions ability to handle highly complex payroll calculations delivering a gross number through it comprehensive time and attendance and access control solutions provide real-time employee tracking with tangible efficiency benefits.

The AdvT Group aims to grow both organically and through acquisitions. Our software provide a strong foundation to capitalise on the anticipated market growth, increasing digital transformation and AI trends, whilst also expanding its presence across a number of adjacent markets, geographic boundaries and digital sectors.

Benefit 1

Benefit 2

Benefit 3

Benefit 4

  • Innovation

We are creative and fearless in our work.

  • Accountability

We take ownership of our work and lead from the front.

  • Teamwork

We collaborate widely and build supportive environments.