Marketing & Campaigns Lead

Great marketing helps people understand what is available, connects them with the right support and inspires them to take action. At YMCA Chiltern Group, we’re looking for an experienced Marketing & Campaigns Lead to create engaging, joined-up campaigns that reach the right audiences and deliver meaningful results. We are looking for someone who can transform a brief into a clear campaign and bring together powerful stories across different marketing channels.

 About the role

 This is an exciting opportunity to lead the day-to-day delivery of our marketing and campaigns activity across a growing and ambitious charity. You’ll manage a team of two Marketing & Campaigns Executives, taking campaigns from brief through to delivery and evaluation. Your team will understand the audience, develop clear messages and coordinate activity across social media, email, websites, digital advertising and other agreed channels. Working closely with colleagues across YMCA Chiltern Group, you’ll help us promote our services, share compelling stories and create clear calls to action that support our wider priorities. This is an opportunity to bring creativity, structure and audience understanding together, helping our marketing become more joined-up, purposeful and effective.

 What you’ll be doing:

 You will lead the planning and delivery of integrated marketing campaigns, defining their objectives, priority audiences, key messages, calls to action, channel plans and measures of success. You’ll work with operational teams to understand their services, capacity, referral routes and audiences before recommending marketing activity. This will help ensure our campaigns support awareness, access and sustainable growth without overpromising what services can provide. A key part of the role will be identifying and shaping stories that show the difference our work makes. You’ll bring together evidence, lived experience and organisational priorities to create clear briefs for written, visual and multimedia content. You’ll oversee the quality and development of our website content, helping to keep information clear, current and focused. You’ll also maintain a joined-up approach across our social media, email, website and advertising activity. You’ll ensure that campaign objectives and measures are agreed from the outset, using results and learning to improve future activity and demonstrate the contribution marketing makes to our services and organisational goals.

 What we are looking for

 We’re looking for a marketing professional who enjoys turning ideas into clear, engaging campaigns. You’ll be creative, confident and supportive, able to set clear priorities and create an environment where people can do their best work. With excellent writing, editing and organisational skills, you’ll be comfortable working across websites, social media, email and digital advertising, while keeping activity joined up and focused on what audiences need. Just as importantly, you’ll be curious about what works and keen to learn from the results. You’ll use evidence and feedback to strengthen future campaigns and will build positive relationships across the organisation. We’re looking for someone who is proactive, thoughtful and values-led, and who can bring people together around a shared goal.

Why this role?

This is a fantastic opportunity to shape and deliver marketing activity across one of the region’s largest YMCA organisations. You’ll be part of a talented team, work with a wide range of services and help ensure our campaigns are informed, grounded in evidence and connected to our wider purpose. Most importantly, you’ll help more people understand who we are, what we offer and how YMCA Chiltern Group can support them. Ready to create campaigns that connect people, strengthen services and inspire action? We’d love to hear from you. For an informal chat please contact our Marketing & Brand Manager, Portia. Portia.rohm@ymcacg.org

This is a Full time Permanent role.

Hours per week:  37.5

Working Pattern: Monday to Friday

Important information:

We do not provide visa sponsorship; you must be eligible to work in the UK. You must reside in the UK for the duration of your employment and provide Right to Work evidence.

As some of our roles involve working with vulnerable members of society, this position may require a Basic or Enhanced Criminal Disclosure, which will be conducted once a conditional offer is made

Previous Applications: We welcome applications from all qualified candidates. However, if you have applied for a similar role within the last 6 months and were not successful, please consider whether your experience has developed further before reapplying

Accessibility & Adjustments: We are committed to making reasonable adjustments throughout our recruitment process and will strive to be as accommodating as possible. Please inform us in advance of any arrangements you may need to fully participate in the process.

We are an inclusive organisation and actively promote equality of opportunity for all with the right mix of talent, skills, and potential. We do not discriminate on the basis of Age, Disability, Gender Reassignment, Marriage/Civil Partnership, Pregnancy/Maternity, Race, Religion/Belief, Sex and/or Sexual Orientation. We encourage applications from all backgrounds, communities, and industries, and are committed to having a team that is made up of diverse skills, experiences, and abilities.