Marketing Officer

We're looking for a proactive and highly organised Marketing Officer to join our Shared Ownership Sales team. This is an exciting opportunity to play a key role in bringing new housing developments to market, helping customers discover an accessible route to home ownership while showcasing high-quality new build homes across our developments.

A significant part of this role involves coordinating and collating the wide range of information required to successfully launch a new development. Working closely with internal teams and external partners, you'll gather and manage technical documentation, ensuring all marketing materials are prepared accurately and on time. This includes floor and site plans, valuations and many other important elements. We're looking for someone who enjoys working in a structured and organised way, is comfortable managing multiple deadlines and takes pride in ensuring every detail is in place ahead of launch.

Alongside the coordination and administrative aspects of the role, you'll also have the opportunity to contribute to the creative side of marketing. As a brand ambassador for Aster, you'll help bring our homes and communities to life through engaging content, digital marketing activity, events and customer-focused campaigns that support our shared ownership offering.

This is a flexible role and can be based from home or one of our hub offices. You'll need a flexible approach to travel, as regular site visits will be required, including development site visits, area visits, viewings and completions.

A full UK driving licence and access to your own vehicle for business use are essential. Our operating region includes, Cornwall, Devon, Dorset, Somerset, Gloucestershire, Oxfordshire, Wiltshire, Hampshire, Sussex, Berkshire, London and Surrey. 

What you’ll be doing

You’ll play a key role in delivering our marketing strategy by:

• Gather and manage technical documentation, ensuring all marketing materials are prepared accurately and on time.
• Manage multiple deadlines to ensure every detail is in place ahead of launch. There may be instances when you are planning several launches in one go, so organisation and structure is required.
• Managing property listings across our CRM and advertising platforms, ensuring information is accurate and engaging.
• Working with internal teams and external agencies to deliver smooth and successful marketing activity.
• Monitoring campaign performance, analysing leads and adapting activity to maximise results.
• Writing compelling copy for websites, blogs, brochures, email campaigns and property marketing materials.
• Ensuring our homes are positioned competitively through pricing reviews, valuations and market analysis.
• Researching local markets, competitor activity and customer behaviours to shape effective campaigns.
• Creating innovative marketing campaigns that connect with target audiences and generate leads.
• Supporting the Digital Marketing Officer, when required, to develop engaging social media content, including video and on-site content creation.
• Supporting customers through social media, live chat, email and telephone enquiries, delivering excellent service at every stage.
• Attending sales events, open days and community activities to promote Aster Group and shared ownership.
• Working with internal teams and external agencies to deliver smooth and successful marketing activity.

What we’re looking for

We're looking for someone who enjoys working in a structured and organised way, takes pride in managing the details that ensure successful development launches, with the creativity to bring our homes and communities to life.

You’ll bring:

• Excellent organisation and time management skills, with the ability to manage your own workload.
• Strong IT skills, including Microsoft Office, databases and CRM systems, with the ability to manage information accurately and keep multiple launch activities on track.
• Experience creating engaging marketing content, particularly for social media.
• Strong copywriting skills with the ability to adapt tone for different audiences.
• Confidence appearing on camera and creating authentic video content.
• Strong written and verbal communication skills.
• Experience using advertising portals to market our shared ownership homes.
• The ability to research audiences, understand competitors and identify new marketing opportunities.
• A customer-focused approach with experience delivering excellent service.
• A creative mindset with a passion for finding new and innovative ways to engage customers.

Experience with property marketing, shared ownership, CRM systems, website platforms, SEO, email marketing tools, social media management platforms or design tools such as Canva or Adobe Creative Suite would be an advantage.

Why join Aster?

This is more than a marketing role; it’s a chance to make a real difference. You’ll help people take their first steps onto the property ladder while building awareness of a product that creates life-changing opportunities.

You’ll have the freedom to bring your ideas to life, develop your marketing expertise and work alongside a passionate team dedicated to delivering exceptional customer experiences.

Whether you’re working with project managers to collate all property documentation, planning development launches, filming a development tour, meeting customers at an event or analysing market insights, your work will directly help people find a place they’re proud to call home.

What’s in it for me

We invest in our colleagues because we know if they have a better day at work, the service our customers receive will be better. The Aster Offer is our offer to our colleagues to ensure they have a great day at work and includes things like:

• Flexible working – whilst some roles need to be carried out in a specific place at a specific time, where possible we encourage our colleagues to work to their own schedule at a location that suits them, their team and our business’ needs
• A focus on colleague wellbeing – workshops, an employee assistance programme offering counselling and support, mental health training and a health cash plan
• We invest in colleagues’ careers and development through our leader and colleague development frameworks
• Defined Contribution Pension and attached life assurance
• Volunteering hours available to all colleagues to enable them to give back
• Savings at cinemas, gyms, holidays, days out, various shops and eateries and lots more
• Enhanced leave
• We celebrate colleagues who go above and beyond with a range of personalised recognition initiatives

Ready to apply?

To apply, please use information provided in the advert and role profile to let us know why you’d be good for the job. Please submit a copy of your up-to-date CV along with a supporting statement.

We create an inclusive workplace that promotes and values diversity and believe that creating an environment where everyone, from any background, can do their best work is the right thing to do.

All candidates will be required to verify their right to work in the UK prior to commencement of employment with the Aster Group & it’s subsidiary brands.