Retail Marketing Executive

Role: Retail Marketing Executive

Location: Bournemouth

Reference: HOB1119223

Closing Date: 11th July 2025

Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something. 

Salary - £28k  dependent on experience - Pension with a 4% contribution, 25 days holiday increasing every year, 25% discount in our stores

This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times

Our hybrid working model is 3 days in the office, 2 days working from home

Do you want to work in a dynamic, fun and fast paced environment where you can make a real difference?

Then this could be the job for you! We’re on the lookout for a Retail Marketing Executive to join our Marketing team at Head Office in Christchurch, Dorset. This role focuses on driving engaging store and retail marketing activity across our nationwide network.

You’ll be working for the UK’s biggest hobbies and craft retailer with over 100 stores and a strong and developing retail presence. This is a fast paced and creative environment, where you will need strong self-awareness, excellent organisational and communication skills, and the flexibility to face challenges and adapt plans as they arise.

About the role

This role will focus on developing, co-ordinating, and implementing retail marketing initiatives including our in-store POS programme. You’ll work closely with the Brand Marketing Lead, key agencies, and cross-functional teams including Trade, Merchandising, and Operations, to ensure flawless delivery of retail campaigns.

This role is ideal for someone with a strong grounding in Retail Marketing, who is ready to take on more ownership and drive initiatives end-to-end from briefing to execution. You’ll also contribute to other channels within the Retail Marketing mix, including store events, in-store brand partnerships, and local community outreach.

Key Responsibilities

Retail Campaign Delivery

• Co-ordinate retail marketing communications activity including (but not limited to) all POS store requirements from agency co-ordination, design approval, briefing, production, to in-store implementation
• Liaise with our in-house print management agency to ensure timelines are met and projects are delivered to brief and within the planned budget
• To plan and deliver the in-store radio and TV screen advertising service, including briefing, creative management, production and scheduling
• Day-to-day management of the POS budget, ensuring all spending aligns with forecasts and delivers maximum value

​Cross-Functional Collaboration

• Liaise with key stakeholders to form briefs and deliver the requirements for all POS projects
• Organise the POS request system in close collaboration with Operations, Area Managers, and stores

Store Communications

• Collaborate with key stakeholders within the marketing team to deliver our internal marketing store communications on a weekly basis

Contribution to broader Retail Marketing campaigns and projects

• Support any adhoc store event activity with additional support including (but not limited to) store events, in-store brand partnerships, and local community outreach
• Support on new growth store/concession partnership opportunities.
• Organise and deliver in-store events/product demonstrations, and other initiatives to drive footfall and enhance customer experience
• Provide marketing research for store-lead initiatives, following industry trends and standards

General & Ad Hoc Marketing Support

• Take on additional performance marketing initiatives as needed, with opportunities to grow into a broader marketing role over time
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Requirements

• Min. 1–2 years of Marketing experience (retail preferred)
• Highly motivated and results-driven individual, with demonstrated success in managing or launching marketing campaigns
• Familiarity with print media
• Thrives in a collaborative environment and enjoys working as part of a team, demonstrating strong interpersonal skills and the ability to develop positive internal and external relationships
• A proactive self-starter who’s excited by performance-driven growth and retail innovation

We will give you

• Competitive salary
• 25% Discount Card for Hobbycraft and Haskins stores
• Free on-site parking
• 33 days holiday inclusive of Bank Holidays, increasing each year, plus your birthday off!
• Company pension contribution
• Cycle to Work scheme
• Colleague Wellness Programme
• Colleague social events throughout the year

What success looks like:

• Flawless execution of all POS, Radio & TV screen campaigns
• Proactive ownership of store comms process
• Strong cross-functional relationships
• Reliable day-to-day delivery of store campaigns
• Contribution to broader campaigns and projects
• Data driven and insightful (in-store feedback and development)
• Strong organisational skills and time management

We are completely committed to supporting anyone with a disability in applying for our vacancies.  If you have a disability and require support throughout our recruitment process, you can contact us at recruitment@hobbycraft.co.uk and let us know what adjustments you may need.

At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers.  As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.

Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.